Jul 232014
 

Go to Step 1 here

Measuring social media ROI

Measuring social media ROI is a big conversation because first you have to decide what your goals are for digital marketing. In our business consulting area at fi-Plan Partners, I work with our clients who are business owners and walk them through these seven steps that have worked well for us at fi-Plan Partners.

Create, measure, enhance, repeat

Step 7 is where you use all the tools, free and paid tools if you choose, to measure the success of your efforts. Your social media ROI could be the amount of engagement you’ve received like follows, comments, or likes. Once you discover where your greatest success are you should repeat those actions again. Where you find your efforts lacking, you should try to enhance or change them and implement them at another time (more in the video).

Staying on top of it all

As a business owner, finding the time to dedicate to measuring social media ROI can be a daunting task. It is a critical task though. Without it, you could be wasting valuable time on things that will not give you a return on that investment.

The Social Media Minute

Over the course of this series, I explain how to develop a social media strategy for your small business through this step-by-step process. In this series you can learn how to create a custom social media strategy unique to your company that differentiates you from your competition.

Chris Davis
Director of Integrated Communications
Email Chris here

 Posted by at 8:57 am
Jun 252014
 

Go to Developing A Social Media Strategy: Step 7 here

The Business Owner’s Social Media Minute: Developing A Social Media Strategy. Step 6. Engaging Clients

There are many ways to develop a social media strategy for your business. In our business consulting area at fi-Plan Partners, I work with our clients who are business owners and walk them through these seven steps that have worked well for us at fi-Plan Partners.

Engage your clients

For step 6 you will combine what you learned in steps 2 and 4 so that you are engaging your clients on a social media platform. Actively engaging clients through social media in a way that is meaningful and authentic is one of the keys to a successful social media marketing strategy (more in the video).

Staying on top of it all

As a business owner, finding the time to dedicate to properly engaging clients through social media can be challenge. In the video I discuss several options that can help you stay connected to your clients and hopefully find new ones.

The social media strategy process

Over the course of this series, I explain how to develop a social media strategy for your small business through this step-by-step process. In this series you can learn how to create a custom social media strategy unique to your company that differentiates you from your competition.

Chris Davis
Director of Integrated Communications

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Chris Davis is Director of Integrated Communications at fi-Plan Partners, an independent investment firm in Birmingham, AL, serving clients across the nation through financial planning, wealth management and business consulting. fi-Plan Partners creates strategies in the best interest of their clients using both fee based investing and transactional investing.
Engaging Clients Through Social Media

Securities And Advisory Services Offered Through LPL Financial a Registered Investment Advisor. Member FINRA/SIPC.
The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.

Apr 212014
 

Many of our clients at fi-Plan Partners are involved in a owner managed business. We can offer our clients business consulting in many areas because we are a owner managed business ourselves.

One of the biggest challenges for a business owner can be maintaining control of their business without limiting the product or service. Here are three steps that you can take to help you get better control of your business. Each of these steps is an effective way to get better control of your business, bring down your anxieties, and increase your quality of life.

Step 1

The first thing you can do to get better control of your business is to have a good professional advisory group. You will need a CPA, an attorney, and a commercial lender. Each of these professionals needs to have a good understanding of owner managed business so they can help you navigate through the issues and concerns that go with their area of expertise. We organize these professionals for our clients and even refer them to quality professionals if they are in need.

Step 2

The second thing you can do to get better control of your business is to stay on top of the changing business models in your industry. Most business industries change over the years. For instance, the news and health industries have changed drastically over the last few years. Your industry might not have such major changes but even the slightest change or trend can cause you to have a hard time keeping control of your business.

Step 3

Ashley Page image

Thirdly, successful business owner executives get better control of their business by being willing to ask for help from their professional advisory group (See above). Each professional in this advisory group wants yourbusiness to succeed. They should be delighted to consult with you as it will create a win/win situation for each of you.There are many other steps you can take to get better control of your business, but these are an excellent starting point. Do you have any questions or would you like to receive business consulting from us? Please leave a comment below, email here or call me at (205) 989-3498.

Ashley Page, JD, MBA
Senior Vice President
Wealth Consultant

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fi-Plan Partners is an independent investment firm in Birmingham, AL, serving clients across the nation through financial planning, wealth management and business consulting. fi-Plan Partners creates strategies in the best interest of their clients using both fee based investing and transactional investing.

Mar 072014
 

Go to Developing A Social Media Strategy: Step 5 here

Step 4: Research and discover where your clients are on social media

Chris Davis teaches social media strategyPart 4 of 7: There are many ways to develop a social media strategy for your business. In our business consulting area at fi-Plan Partners, I work with our clients who are business owners and walk them through these seven steps that have worked well for us at fi-Plan Partners.

The Social Media Strategy Process

Over the course of this series, I explain how to develop a social media strategy for your small business through this step-by-step process. In this series you can learn how to create a custom social media strategy unique to your company that differentiates you from your competition.

Chris Davis
Director of Integrated Communications

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Chris Davis continuously develops and manages new and innovative ways to communicate with clients at fi-Plan Partners and educate the community. He directs and manages the firms social media strategy, websites, marketing, advertising, and smartphone apps.Read more about Chris here.

Jan 102014
 

Go to Developing A Social Media Strategy: Step 4 here

Step 3: Decide where to place your value

Chris Davis teaches social media strategyPart 3 of 7: There are many ways to develop a social media strategy for your business. In our business consulting area at fi-Plan Partners, I work with our clients who are business owners and walk them through these seven steps that have worked well for us at fi-Plan Partners.

The Social Media Strategy Process

Over the course of this series, I explain how to develop a social media strategy for your small business through this step-by-step process. In this series you can learn how to create a custom social media strategy unique to your company that differentiates you from your competition.

Chris Davis
Director of Integrated Communications

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Chris Davis continuously develops and manages new and innovative ways to communicate with clients at fi-Plan Partners and educate the community. He directs and manages the firms social media strategy, websites, marketing, advertising, and smartphone apps.Read more about Chris here.

Nov 222013
 

Go to Developing A Social Media Strategy: Step 3 here

Step 2: Discover Your Value

Chris Davis picturePart 2 of 7: There are many ways to develop a business owners social media strategy. In our business consulting area at fi-Plan Partners, I work with our clients who are business owners and walk them through these seven steps that have worked well for us at fi-Plan Partners.

The Social Media Strategy Process

In this series, I explain a business owners social media strategy through a step-by-step process. This creates a custom business owners social media strategy unique to your company that differentiates you from your competition.

Chris Davis
Director of Integrated Communications

Your Name (required)

Your Email (required)

Subject

Your Message


Chris Davis continuously develops and manages new and innovative ways to communicate with clients at fi-Plan Partners and educate the community. He directs and manages the firms social media strategy, websites, marketing, advertising, and smartphone apps.Read more about Chris here.