Go to Step 1 here
Measuring social media ROI
Measuring social media ROI is a big conversation because first you have to decide what your goals are for digital marketing. In our business consulting area at fi-Plan Partners, I work with our clients who are business owners and walk them through these seven steps that have worked well for us at fi-Plan Partners.
Create, measure, enhance, repeat
Step 7 is where you use all the tools, free and paid tools if you choose, to measure the success of your efforts. Your social media ROI could be the amount of engagement you’ve received like follows, comments, or likes. Once you discover where your greatest success are you should repeat those actions again. Where you find your efforts lacking, you should try to enhance or change them and implement them at another time (more in the video).
Staying on top of it all
As a business owner, finding the time to dedicate to measuring social media ROI can be a daunting task. It is a critical task though. Without it, you could be wasting valuable time on things that will not give you a return on that investment.
The Social Media Minute
Over the course of this series, I explain how to develop a social media strategy for your small business through this step-by-step process. In this series you can learn how to create a custom social media strategy unique to your company that differentiates you from your competition.