Aug 082014
 

The Future Of The Internet For Business Owners

You can leverage the future of the internet for your business. The future of the internet levels the playing field between you and your biggest competitor but it will require your online marketing to leave the desktop.

Paul Colligan helps others leverage technology to improve themselves and broaden their audience with reduced stress and no dramas. He does this with a lifestyle and business designed to answer the challenges and opportunities of this new economy. If you are looking for titles: Husband, Father, YouTube Expert, Director of Content Marketing for InstantCustomer.com and CEO of PaulColligan.com. He lives in Portland, Oregon with his wife and daughters and enjoys theater, music, great food, and travel.

In this interview Paul Colligan talks with Greg Powell about the future of the internet for your business and what you need to do to leverage it. The internet has become so much bigger than just a laptop or a desk top. Paul discusses how the web is accessible on a much broader range of products than the traditional computer. The internet is truly everywhere.

The future of the internet for your business will require your online marketing to leave the desktop. Internet access is becoming more and more dominated by handheld devices like a smartphone or tablet and even accessed in the most recent car models.

Paul is also an expert on podcasting and believes that this medium of internet marketing is an important for business owners to understand. There are specific steps someone can take to get their own podcast up and running and Paul’s company specializes in teaching this.

Where in social media should businesses be?

Paul recommends that you survey your current customers to find out what platforms are important to them. With Facebook having over a billion users, there is a good chance your customers are on it. YouTube is a site that most people don’t think about as a social media platform. In fact, YouTube has over a billion people using it on a regular basis. YouTube has become the number 2 search engine in the world.

What business owners need to know about Search Engine Optimization

SEO has changed dynamically depending on who you are and where you are when you are using Google. Searching the same phrase or word in different parts of the country will give you different results and your search history will also influence what Google gives you.

Two factors that influence your find-ability online is recency and relevancy. Recency is how recent your content is and relevancy is how relevant your content is. For each search Google is finding what is most recent and what is most relevant. People don’t want news from a year ago, they want it from a minute ago.

Google is also monitoring social media. This means they will give you not the restaurants in your area with the most recent and relevant content but the restaurant with the best reviews from other people and most importantly, reviews from the people I already know. This is where SEO is going for the future.

For businesses this means you don’t win on price or volume, but on being excellent. Google will give you the name of a restaurant with 1,000 good reviews over a restaurant with 1,000 bad reviews. When businesses are excellent, they can compete with their bigger competitors.

If businesses have a social presence, they need to push it in marketing, advertising and special offers (more in the video). This way your customers can reward your business excellence and your SEO will rise.

The future of the internet for your business is a major shift

The next big change is a shift in people’s source of information. The majority of your information content right now comes through cable television, mailboxes, newspapers and radio. In the future the majority of your content will come from the internet. Through this shift, business owners will have the same exact distribution power as your biggest competitor because everybody has access to the internet.

In traditional media, a small business owner has to pay to get on the radio or television, get an article in the newspaper, or have a book in a bookstore. Through the internet, business owners can have their own radio podcast or video show and self publish their own books. Soon all this will be given away for free as mobile companies begin to give internet access for free (more in the video).

The internet is going to go way beyond the desktop computer and it has arrived on our smartphones, cars, refrigerators, televisions, and front doors.

Paul Colligan is not affiliated with LPL Financial.

Greg Powell, CIMA
President/CEO
Wealth Consultant
Email Greg here

Greg Powell is President and CEO of fi-Plan Partners, an independent investment firm in Birmingham, AL, serving clients across the nation through financial planning, wealth management and business consulting. fi-Plan Partners creates strategies in the best interest of their clients using both fee based investing and transactional investing.

The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual. All performance referenced is historical and is no guarantee of future results. All indices are unmanaged and may not be invested into directly.

Jul 232014
 

Go to Step 1 here

Measuring social media ROI

Measuring social media ROI is a big conversation because first you have to decide what your goals are for digital marketing. In our business consulting area at fi-Plan Partners, I work with our clients who are business owners and walk them through these seven steps that have worked well for us at fi-Plan Partners.

Create, measure, enhance, repeat

Step 7 is where you use all the tools, free and paid tools if you choose, to measure the success of your efforts. Your social media ROI could be the amount of engagement you’ve received like follows, comments, or likes. Once you discover where your greatest success are you should repeat those actions again. Where you find your efforts lacking, you should try to enhance or change them and implement them at another time (more in the video).

Staying on top of it all

As a business owner, finding the time to dedicate to measuring social media ROI can be a daunting task. It is a critical task though. Without it, you could be wasting valuable time on things that will not give you a return on that investment.

The Social Media Minute

Over the course of this series, I explain how to develop a social media strategy for your small business through this step-by-step process. In this series you can learn how to create a custom social media strategy unique to your company that differentiates you from your competition.

Chris Davis
Director of Integrated Communications
Email Chris here

 Posted by at 8:57 am
Jun 252014
 

Go to Developing A Social Media Strategy: Step 7 here

The Business Owner’s Social Media Minute: Developing A Social Media Strategy. Step 6. Engaging Clients

There are many ways to develop a social media strategy for your business. In our business consulting area at fi-Plan Partners, I work with our clients who are business owners and walk them through these seven steps that have worked well for us at fi-Plan Partners.

Engage your clients

For step 6 you will combine what you learned in steps 2 and 4 so that you are engaging your clients on a social media platform. Actively engaging clients through social media in a way that is meaningful and authentic is one of the keys to a successful social media marketing strategy (more in the video).

Staying on top of it all

As a business owner, finding the time to dedicate to properly engaging clients through social media can be challenge. In the video I discuss several options that can help you stay connected to your clients and hopefully find new ones.

The social media strategy process

Over the course of this series, I explain how to develop a social media strategy for your small business through this step-by-step process. In this series you can learn how to create a custom social media strategy unique to your company that differentiates you from your competition.

Chris Davis
Director of Integrated Communications

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Chris Davis is Director of Integrated Communications at fi-Plan Partners, an independent investment firm in Birmingham, AL, serving clients across the nation through financial planning, wealth management and business consulting. fi-Plan Partners creates strategies in the best interest of their clients using both fee based investing and transactional investing.
Engaging Clients Through Social Media

Securities And Advisory Services Offered Through LPL Financial a Registered Investment Advisor. Member FINRA/SIPC.
The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.

Apr 212014
 

Many of our clients at fi-Plan Partners are involved in a owner managed business. We can offer our clients business consulting in many areas because we are a owner managed business ourselves.

One of the biggest challenges for a business owner can be maintaining control of their business without limiting the product or service. Here are three steps that you can take to help you get better control of your business. Each of these steps is an effective way to get better control of your business, bring down your anxieties, and increase your quality of life.

Step 1

The first thing you can do to get better control of your business is to have a good professional advisory group. You will need a CPA, an attorney, and a commercial lender. Each of these professionals needs to have a good understanding of owner managed business so they can help you navigate through the issues and concerns that go with their area of expertise. We organize these professionals for our clients and even refer them to quality professionals if they are in need.

Step 2

The second thing you can do to get better control of your business is to stay on top of the changing business models in your industry. Most business industries change over the years. For instance, the news and health industries have changed drastically over the last few years. Your industry might not have such major changes but even the slightest change or trend can cause you to have a hard time keeping control of your business.

Step 3

Ashley Page image

Thirdly, successful business owner executives get better control of their business by being willing to ask for help from their professional advisory group (See above). Each professional in this advisory group wants yourbusiness to succeed. They should be delighted to consult with you as it will create a win/win situation for each of you.There are many other steps you can take to get better control of your business, but these are an excellent starting point. Do you have any questions or would you like to receive business consulting from us? Please leave a comment below, email here or call me at (205) 989-3498.

Ashley Page, JD, MBA
Senior Vice President
Wealth Consultant

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fi-Plan Partners is an independent investment firm in Birmingham, AL, serving clients across the nation through financial planning, wealth management and business consulting. fi-Plan Partners creates strategies in the best interest of their clients using both fee based investing and transactional investing.

Mar 072014
 

Go to Developing A Social Media Strategy: Step 5 here

Step 4: Research and discover where your clients are on social media

Chris Davis teaches social media strategyPart 4 of 7: There are many ways to develop a social media strategy for your business. In our business consulting area at fi-Plan Partners, I work with our clients who are business owners and walk them through these seven steps that have worked well for us at fi-Plan Partners.

The Social Media Strategy Process

Over the course of this series, I explain how to develop a social media strategy for your small business through this step-by-step process. In this series you can learn how to create a custom social media strategy unique to your company that differentiates you from your competition.

Chris Davis
Director of Integrated Communications

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Chris Davis continuously develops and manages new and innovative ways to communicate with clients at fi-Plan Partners and educate the community. He directs and manages the firms social media strategy, websites, marketing, advertising, and smartphone apps.Read more about Chris here.

Jan 102014
 

Go to Developing A Social Media Strategy: Step 4 here

Step 3: Decide where to place your value

Chris Davis teaches social media strategyPart 3 of 7: There are many ways to develop a social media strategy for your business. In our business consulting area at fi-Plan Partners, I work with our clients who are business owners and walk them through these seven steps that have worked well for us at fi-Plan Partners.

The Social Media Strategy Process

Over the course of this series, I explain how to develop a social media strategy for your small business through this step-by-step process. In this series you can learn how to create a custom social media strategy unique to your company that differentiates you from your competition.

Chris Davis
Director of Integrated Communications

Your Name (required)

Your Email (required)

Subject

Your Message


Chris Davis continuously develops and manages new and innovative ways to communicate with clients at fi-Plan Partners and educate the community. He directs and manages the firms social media strategy, websites, marketing, advertising, and smartphone apps.Read more about Chris here.