Alice Cox

Director of Strategic Outreach


Alice coordinates the firm’s focus on its clients by developing innovative and comprehensive communication strategies and events.  She draws on her expertise to leverage the Fi Plan message through community partnerships, content strategy, collateral materials, brand development and the client experience.

Prior to joining Fi Plan Partners, Alice served as executive director of a Birmingham-based nonprofit, owned and operated a business, led fundraising and events for a successful Congressional campaign and led strategic outreach for an Alabama-based nonprofit. In these roles she successfully guided growth and business development. Alice understands and enjoys the intricacies and challenges of working in a complex environment.


Alice received her undergraduate degree in Art History from Hollins University. While at Hollins, she served as President of Hollins Abroad Paris, in addition to other leadership roles.

A Birmingham native, Alice enjoy its cultural and epicurean opportunities. It goes without saying that life is rich when filled with friends and family, her great joys.