Professional:

As Marketing Manager at Fi Plan Partners, Lexie is passionate about crafting clear, impactful communication that strengthens brand identity and drives the firm toward its strategic goals. She thrives on developing innovative, client-centered strategies that enhance the overall experience and meet audiences where they are. With a dynamic background spanning collegiate, nonprofit, event, and financial marketing, Lexie brings a versatile, people-first approach to every role, demonstrating her commitment to connecting with diverse audiences through purposeful, results-driven marketing.

Education:

Lexie is a graduate of Samford University, where she earned a degree in Journalism and Mass Communications with a concentration in Public Relations, along with a minor in Communication Studies. Committed to continuous learning, she has also earned certifications in Social Media Marketing, Email Marketing, and Social and Behavioral Research, further equipping her to build thoughtful, strategic communication plans across digital platforms.

Personal:

Born and raised in the great state of Alabama, Lexie now calls Helena home with her husband, Justin. In her spare time, she enjoys trying out new recipes, watching sports with friends, playing pickleball, and diving into a good book. On the weekends, you’ll often find her exploring Birmingham’s vibrant food scene, spending quality time with family and friends, or adventuring with Justin and their dog, Obi.